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Managed marketing efforts for Alpo Canned and Dry Cat Food business, totaling $105 million in annual sales.
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Managed launch of two new canned dog food varieties in the fall of 1996 and developed long-term new product and claim plans for growing share and distribution nationally.
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Coordinated cross-functional dry and canned cat food trade strategies.
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Managed marketing efforts for Might Dog Canned Dog Food business, totaling $89 million in annual sales.
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Helped launch new Mighty Dog Senior in 1995, securing 3% market share and an $11 million increase in annual sales.
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Developed long term strategic new product and claim plans for Mighty Dog, based on product and consumer research.
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Managed marketing efforts for Friskies General Merchandise business, totaling $15 million in annual sales.
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Developed a complete business plan through consumer and market analysis for a new specialty niche cat food to deliver a projected $60 million in annual sales.
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Increased sales in General Merchandise business by $2.3 million and profits by $2.9 million (161%).
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Managed marketing efforts for sub-brand products, including product development, consumer advertising, packaging, promotion, trade forecasting and budget management.
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Led cross-functional product development teams.
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Managed $13 million annual budget to launch sub-brand of Science Diet to pet and vet channels, with projected annual sales of $199 million.
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Managed national retail and consumer promotion efforts, domestic sales forecasting, customized national account promotional support and national retail co-op advertising program.
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Developed and implemented quarterly promotions that increased sales volume by $14 million (14%) and $3 million (10%) during the promotional periods.
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Trained national retail and sales personnel.
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Managed regional accounts and territory sales.
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Implemented a program that increased sales in key southeast markets by 18% year to year, for a 4% share gain.
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Won the annual Colgate Palmolive "You Can Make a Difference" award twice.
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Honored as the company's top Professional Service Representative for 1990.
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Achieved an increase in territory sales of 108% in a five month period.
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Served as a liaison between the creative department and legal affairs.